Maximilian von Löbbecke has been responsible for the development and management of the 365FarmNet Group GmbH & Co KG since 2013. After studying mechanical engineering and medical technology, he joined the FIAT Group with an MBA program. In the divisions FIAT Auto, Iveco and CNH, he assumed international leadership roles in the areas of development, production, sales and marketing. He also gained in-depth international experience in the setup, leadership and exit of start-ups, including in California. He is a recognized expert in the field of tension between the ecosystems of classic industrial companies and agile start-ups. For more than ten years he has been intensively involved with the subject of digitization and its impact on different economic sectors. In 2016 he initiated the congress series Farm & Food 4.0, which deals with digitization in the agricultural and food sector. Maximilian von Löbbecke comes from an agricultural home. His family has been firmly rooted in agriculture for nine generations and still operates six companies on their own.