With YoY®-Digital Food transparency Label & Consumer Touchpoint, we establish a new dimension on how brand-owners in F&B-industry and retail can market their products and build stronger brands. Around a farm2fork traceability core, YoY® draws a Digital Twin of the entire genesis of a food product, thus engaging with the consumer at the most important touchpoints of the customer journey. YoY® builds on technologies such as Blockchain, IoT and AI.