New Networks for old Countries
Creating value chain networks. Discussion & Roundtable. 2 – 3.50 pm
New networks are emerging from field to fork, trading routes are becoming shorter, supply chains flexible and food traceable. The food market of the future is decentralised and functions as a digital network that brings consumers and producers together, because the “point of production” is moving closer to the “point of consumption”. A newly gained transparency makes it possible to organise value creation even more efficiently, to avoid food waste, to improve animal husbandry and thus to prevent negative consequences for the climate through better digital availability and use of knowledge alone. At the same time, new digital instruments allow modern forms of cooperation. Farmers are joining forces, networking with scientists, producing together and eliminating intermediate trade through direct marketing.
Discussion. 2 – 3 pm
- Heike Zeller, Host. Owner of aHEU, an agency for regional marketing strategies. read more
- Prof. Dr. Thomas Herlitzius. Director of the Institute of Natural Material technology at the TU Dresden. read more
- Georg Mayerhofer. Farmer and CEO at Mayerhofer Agrar. red more
- Dr. Rolf Sommer, Leader Agriculture and Land-use at WWF Germany. read more
- Dr. Julia Köhn. CEO at PIELERS GmbH. read more
- Jörn Holluba, Compound Manager at EDEKA Peter Gayermann e.K. read more
Interviews with our speakers:
Who pays for sustainable agriculture?
Interview with Prof. Dr. Thomas Herlitzius (TU Dresden)
Prof. Dr. Thomas Herlitzius is convinced that sustainability won’t be up for free. He’ll disclose what that means for farmers and future agtech at Farm & Food 4.0 in Berlin, and here’s a sneak preview.
Politics are deep in slumber
Interview with Dr. Rolf Sommer (WWF)
Nationwide demonstrations by farmers at the end of October provided new food for the debate on the definition of agriculture and its interpretation sovereignty. Who may decide? Who decides what is done? In an interview with Farm & Food, Dr. Rolf Sommer calls for the start of a joint dialogue.
Interview with Georg Mayerhofer
Farmers need a PR strategy. And a new way of thinking in politics
Georg Mayerhofer of Mayerhofer Agrar believes that farmers can benefit from cooperative approaches and independent brands.
An overview of the entire program including times, speakers and topics can be found here:Programme 2020