The farmer Carsten Gieseler is one of four founders and CEO of fodjan GmbH. fodjan stands for trend-setting digital solutions in the field of livestock feeding and feed trade. The fodjan online platform links feed-related data for farmers, feed traders and consultants. After starting in the dairy cattle sector, the feeding of pigs and beef cattle with fodjan can now be planned, documented, evaluated more precisely, as well as identifying the potential for improvement of the selected feed rations. Carsten Gieseler has been working intensively on the digitization of livestock feeding for more than seven years and develops with his team digital tools as well as innovative business models in this area.