CEO of Dawn Equipment Company as well as Underground Agriculture Inc. in Illinois, USA. Dawn Equipment makes smart soil engaging products enabling farmers to plant seeds more precisely and prepare the soil with greater efficiency while using less fertilizer. Dawn produces the Reflex Planter Automation System, the first product on the market that makes the planting process fully automated, using numerous new sensors and actuators, all of which are designed and built in house.
Underground Agriculture is the premier equipment maker with a specific focus on Regenerative Agriculture, making several novel mechanical devices that empower large scale farmers to maximize profit through healthy soil and cover crops. A primary focus of the Underground Agriculture Brand is Organic No-Till. Dawn and UA represent opposite viewpoints of the future of Agriculture; one of digitization and robotics, and one of simplicity and soil health.