Like the back of his hand: That’s how you could sum up Matthias’s knowledge of the agricultural industry; the trends, the players, the newcomers. He has been working in the business for over a decade. The agricultural scientist is well experienced in event management and marketing. Winning the German Online Communication Award (2016) confirmed his ability to think outside the box in a rather conservative field. Having a knack for networking and identifying actual progress made his move to project lead an easy one.
He came to Berlin in 2016 to build and expand the network that Farm & Food is today.
To talk about trends in agtech is one thing. To actually know what you’re talking about is another. Josefin is about to become an agricultural scientist and already holds a degree in international business administration. Both make her a perfect fit for the team. She knows how to take new ideas to different audiences and how to execute tailored marketing campaigns for Farm & Food. An interest in and appreciation for foreign cultures have her travel the world whenever time and money allow it. Therefore, Farm & Food’s international alignment matched her agenda and she joined the team in 2018.
Farm & Food’s international alignment matched her agenda and she joined the team in 2018.
How to introduce the newest member to the network? What do farmers themselves have to say? Which news, which debates are relevant for whom and how do we use and expand the variety of topics covered by Farm & Food? As a journalist, Sarah Liebigt knows when and where to talk about what and with whom. Whether its interview, flyer, article, tweet, pitch or PR piece. The instinct to define new trends and target groups or to set topics as Farm & Food itself: That’s what the Berlin native brings with her.
Since May 2019 she has been responsible for making the knowledge and potential of the Farm & Food network visible.