Farm & Food 4.0
International Congress Berlin
Farm & Food 4.0
Photo: Riccardo Annandale on Unsplash

Digital Transformation

Progress happens in people’s minds, not in the cloud. Workshop

The leading question is not the digitisation of agriculture at any cost, but how we can execute a mindset change. Companies must make progress possible instead of trying to sell new technology to farmers as often as possible. Consumers have a rather non-technological image of agriculture, which is why society/consumers are virtually not demanding technology. Companies must therefore build solutions together with their competitors in order to save the farmer concrete time in the office in the end and to enable him to spend more time on the field again: To give the farmer better security for his work and ultimately more financial resources. This in turn can flow into the testing of meaningful technology and new methods.

This topic also had a place on the agenda at the fifth Farm & Food in January 2020 in Berlin.

Find the complete program of Farm & Food 2020 here.

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Further articles on the subject

Michael Horsch on digital transformation

“What I now see coming eclipses everything I have experienced in 40 years”: The founder of Horsch Maschinen GmbH sees four major challenges – and opportunities – for agriculture. What these are, he explains in the Farm & Food 4.0 interview.

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Interview with 365FarmNet

DataConnect combines data from different agtech suppliers. What’s in it for farmers? Karl-Heinz Krudewig with 365FarmNet shares his view.

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Interview with Roland Brenneke (John Deere) und Frank Drexler (CLAAS E-Systems) 

DataConnect is a supplier-agnostic data standard. Listen to Roland Brenneke (John Deere) and
Frank Drexler (CLAAS E-Systems) explaining the motivation for and the benefits of the new standard.

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