Farm & Food 4.0
International Congress Berlin
Farm & Food 4.0
Photo: Riccardo Annandale on Unsplash

Digital Transformation

Progress happens in people’s minds, not in the cloud. Workshop

The leading question is not the digitisation of agriculture at any cost, but how we can execute a mindset change. Companies must make progress possible instead of trying to sell new technology to farmers as often as possible. Consumers have a rather non-technological image of agriculture, which is why society/consumers are virtually not demanding technology. Companies must therefore build solutions together with their competitors in order to save the farmer concrete time in the office in the end and to enable him to spend more time on the field again: To give the farmer better security for his work and ultimately more financial resources. This in turn can flow into the testing of meaningful technology and new methods.

This topic also had a place on the agenda at the fifth Farm & Food in January 2020 in Berlin.

Find the complete program of Farm & Food 2020 here.

Download

Further articles on the subject

Michael Horsch on digital transformation

“What I now see coming eclipses everything I have experienced in 40 years”: The founder of Horsch Maschinen GmbH sees four major challenges – and opportunities – for agriculture. What these are, he explains in the Farm & Food 4.0 interview.

YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

Interview with 365FarmNet

DataConnect combines data from different agtech suppliers. What’s in it for farmers? Karl-Heinz Krudewig with 365FarmNet shares his view.

YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

Interview with Roland Brenneke (John Deere) und Frank Drexler (CLAAS E-Systems) 

DataConnect is a supplier-agnostic data standard. Listen to Roland Brenneke (John Deere) and
Frank Drexler (CLAAS E-Systems) explaining the motivation for and the benefits of the new standard.

YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

natural libido supplements sexual enhancement for men pills list of male enhancement herbs psalm 104 male enhancement one more knight male enhancement reviews fast track male enhancement number one male enhancement in the world what does male enhancement products do bone on ed pills male enhancement meaning in telugu performance box male enhancement no 1 male enhancement product tips to lower blood pressure without medication high blood pressure in medical term drink on blood pressure medication can blood pressure pills make you itch blood pressure medication and apple cider vinegar sinus drainage caused by blood pressure medication infrared treatment blood pressure what is the healthiest blood pressure medication when can you go off high blood pressure medication blood pressure medications causing loss of smell treating high blood pressure without medication pineapple interaction with blood pressure medication blood pressure medication hy what medical field belongs blood pressure grapefruit reaction with blood pressure medication moderate blood pressure treatment what diet pills work best for high blood pressure is losartan a blood pressure pill covid 19 and high blood pressure medications advair diskus side and effects with blood pressure medication blood pressure medication gout diet pills that can be taken with high blood pressure does it hurt to take blood pressure pill blood pressure medication time of day medication to control low blood pressure merck blood pressure medications swelling from blood pressure medication blood pressure medication that can also be used for acne