Georg Mayerhofer is farmer of the year 2017 and advocate for sustainable agriculture. The erosion control of the soil is particularly important to the farmer, for which he is constantly developing new concepts. He also keeps an informative blog, because transparency and education with regard to the consumer are important to him. The family-owned company Mayerhofer Agrar operates traditional arable farming, pig fattening and a biogas plant. Georg studied agricultural economics at the University of Applied Sciences Weihenstephan and volunteers in various agricultural associations.